The end of third-party cookies will disconnect you from customer behavior, choices and permissions. When you start sending irrelevant communications or marketing emails to them, they are more likely to unsubscribe forever. This is the struggle of all marketers and brands.  

 Join this webinar to learn what you can do about it. We will give you a sneak peek. 

 First, you need to ask your customers for their consent so you can compliantly collect and store their data. Second, you need to ask your customers their preferences for what they want to hear about, how often and via which channels. This will help you attract new customers and retain existing ones, giving your brand a competitive edge. 

Our experts will talk about how preference management helps marketing-leaders to reduce opt-out rates and maintain a larger, engaged audience for their campaigns. This targeted approach leads to more meaningful interactions, higher engagement rates, and ultimately, a better return on investment (ROI) for marketing efforts.

During the session, you will get:

• Practical advice on how to boost loyalty, trust and conversions with better consent & preference management 
• Ideas on leveraging first-party data on customer behaviour, interests, and communication preferences. 
• Tips on integrating with your marketing technology stack (CRM, Website, Mobile app) to create a unified customer profile

Eventdatum: Dienstag, 31. Oktober 2023 09:49 – 09:49

Eventort: Online